ag is an audio brand offering "just right" wireless products. The name "ag" is derived from the archaic Japanese word "arigataki," meaning "rare" or "precious," reflecting the brand's commitment to delivering exceptional products in a market saturated with wireless options. ag aims to provide customers with reliable choices, ensuring that selecting ag means choosing a "rare and excellent product." The brand focuses not only on functionality but also on texture, usability, and natural sound quality that users will want to enjoy daily. By leveraging the extensive domestic and international networks built through contract manufacturing for other brands, ag collaborates with various companies in development and production. Combining this with the expertise gained from final's comprehensive in-house development of high-end earphones and headphones, ag successfully produces "just right" wireless products that balance high quality with affordability.